Booking Button

Due to uncertainty, 70-90% of your hotel/property website visitors who check rates (thereby signaling interest), simply vanish. Imagine if only 10% are recovered!

Inspired by NN Taleb.  Built by

What is it ?

With an intriguing name, the antifragile booking button introduces a new and exclusive booking experience on hotels' and properties' websites, catering to the increasing number of post-2020 travelers that face uncertainty, volatility, and stressors (70-90%). It also may be successfully used to pamper existing customers, treating them as acquaintances with tailor-made buying options.

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PS: As a collateral effect, it serves as a big OTA Parity Rate killer .

ANTI-BOOK is a button-faced robot that multiplies itself into 10 or 100000 robots. It is on a non-stop mission to decode each client's behavior and to conduct unlimited parallel gamified negotiations that unlock sale options for you and tailor-made buying options for clients. It learns from setbacks (Who's lost? Why? When? How much?), so it's capable of improving over time. An antifragile robot.

Yet, you'll need only 10 minutes to learn how it works. It's similar to setting up a promotion in a traditional hotel booking engine.

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With ANTI-BOOK button on your website, your hotel signals its unwavering dedication to a guest-centric booking experience, prioritizing travelers' needs and preferences above all else. This innovative approach sets your hotel apart, differentiating it from competitors and online travel agencies in today's ever-evolving travel landscape.

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What does it ?

The antifragile booking button, on short ANTI-BOOK, capitalizes on uncertainty, volatility, and stressors that 70-90% of post-2020 travelers experience. It decodes potential clients' behaviors in order to conduct pleasant and unlimited parallel negotiations, unlocking sale options for you and offering tailor-made buying options for clients.

Either manually or automatically, or in a mixt mode, you may choose the sale options that better fit your real-time hotel/property needs: higher nightly rates, longer stays, increased upfront payment, greater social media impact, convert low-budgets to low-season and more.

70-90% of your hotel website visitors that check the rates page (signaling that your hotel is a viable option), simply vanish. But these are sale options that your BOOK button simply cannot unlock to optimize, resulting in daily revenue loss in favor of your competitors and OTAs.

Even worse, your BOOK button learns nothing from failures (Why? When? Who's lost? How much has been lost?). So, no improvements over time.

A boring and depersonalized buying experience is offered to both new and old clients, and
a dull unengaging selling experience is provided to your hotel sales employees as well. This completes the picture of the BOOK button's anachronism in the post-2020 world.

Incapable of protecting your pricing strategy, your BOOK button
exposes you to the big OTA's Parity Rate and other harmful policies/boosters, as well as to competitors. Loses again. Dare OTA to even spy your rates? Learn yourself here.

Despite the claims of booking engine providers, their traditional BOOK buttons are nothing more than a secretary or a cashier on your hotel website. A blank stare is all they can offer to your clients. They may still work well with 10-30% of clients who have already made up their minds about your hotel, but they lose the increasing number of travelers facing uncertainty in the post-2020 world (70-90%).

Name your goal by creating IF-THEN based rules, and let the ANTI-BOOK robot works for it. Or, work together to:

  • Provide new selling / buying experience.
  • Customize each sale, based on user's profile.
  • Sell more.
  • Sell dynamically.
  • Sell earlier and non-refundable.
  • Sell low seasons.
  • Pick the best sale options.
  • Secure more payment in advance.
  • Scan the demand 24/7.
  • Extract individual insights.
  • Learn from failures (whois lost, when, why).
  • Provide private rates.
  • Provide opaque or even 100% untraceable rates.
  • Scale up your direct sale.
  • Help employees to gain online recognition and tips.
  • Unblock sale options from the clients social networks.
  • Persuade for upsell/cross-sell.
  • Kill OTA Parity Rate.
  • Differentiate your hotel by selling antifragile-bookings, or anti-bookingsTM on short (embed possible gains for travelers, e.g. when unexpected events strike), instead of fragile bookings (hide risks: mandatory loses). More details soon.

  • The ANTI-BOOK button is probably the best thing to happen for hoteliers since the 2020 events.

First of all, negotiation is not equal to bid - which is almost an insult for an hard working hotelier, in our vision.

Secondly, negotiation doesn't mean that you are obligated to sell - you may use it only to scan the demand; or to check how much money pass through in front of your BOOK button eyes, money that is eventually simply lost in favour of others; or to understand trends on your hotel website, or to aquire clients data etc. Let's note that if you're choosing the Antifragile Account [Pricing], you may benefits from all of these features completely free, even if you do not commit to any sale.

Thirdly, negotiation is not a process where your primary action is to lower your rates. For example, you may negotiate:

  • to get more money in advance,
  • to lower/eliminate Free-Cancellation policy taking at least some payment in advance if the obtained pre-sale insights told that you can get,
  • to ensure that you're not loosing an old customer,
  • to optimize Occupancy Rate,
  • to sell off peaks to low budget travelers,
  • to pamper your new / old client with some attention / free extras,
  • to persuade buyer for cross sale / up-sale,
  • to ensure that your marketing spend is not wasted attracting wrong profiles,
  • or to backup the hotel direct sales when you have not enough sales employees or not the right ones.

On the other hand, negotiation is a process of discovery of each other, in many parts of the world being a complex cultural ritual where each side faces the other side's uncertainties, volatilities, stressors... both sides working out to align their needs.

That's why, our negotiation framework includes multiple parameters to help you / your robot to prepare before start to negotiate:
  • Scan the demand 24/7
  • See clients your BOOK button can't
  • Extract pre-sale insights your BOOK button can't
  • Process client historical data

  • The ANTI-BOOK button is also a discrete and non-invasive tool to address clients post-2020 needs and fears - which we think is necessary more then ever in this new world full of uncertainty, volatility, stressors to which all of us are exposed.

    Ultimately, it's thrue: negotiation is not for every hotelier... but for the ones which have skin in the game.


How To Start ?

You'll need only 10 minutes to learn how it works. It's similar to setting up a promotion in a traditional hotel booking engine. Sure, you can keep your BOOK button or we'll provide one for free for seamless integration. To sync with any PMS and Channel Manager, check  FAQ .


Create an account


Add the button to website


Setup & Start

Let's get in touch

Gabriel Turicianu | Founder of ANTI-BOOKING

If you're a hotelier that has skin in the game,
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While the traditional BOOK button ensures a seamless experience for visitors of your website who have already made up their minds (10-30%), ANTI-BOOK caters to the increasing number of post-2020 travelers that face uncertainty, volatility, and stressors (70-90%).


The traditional BOOK button is fragile, doesn't like variability. When visitors of your hotel website face uncertainty, volatility, stressors, and noise, among other factors, the traditional booking button is incapable of capitalizing on them. A dull look is all it can offer them. Moreover, it provides no information about how much, when, or why sales are lost. Being incapable to learn from fails, no improvements to expect over time.


The traditional booking button gains from website visitors who are 100% sure they want to stay at your hotel and are willing to pay any rate for it. It functions well in securing bookings from customers who have already made up their minds.


The antifragile booking button thrives from website visitors who are in a searching mood, facing uncertainty, volatility, stressors, and other factors. It takes advantage of these situations to conduct pleasant and unlimited parallel negotiations, unlocking sale options. And, it learns from fails. Additionally, it caters to old clients and new clients alike, treating them with personalized care as if they were acquaintances.

* Graphics inspired by Tatiana Barletta.

Have Question ? Get in touch !

ANTI-BOOK is probabily the best thing happened to hoteliers after 2020.