When you ask people, 'What's the opposite of fragile?' they tend to say robust, resilient, adaptable, solid, strong. That's not it. The opposite of fragile is antifragile - a term coined by Nassim Nicholas Taleb.
to get the most out of the antifragile booking button we built.
Breaks when faces disorder - over a certain degree of variability, tension, shocks, stressors, failures, uncertainty, volatility, noise etc.
E.g. — glass of wine,
it's fragile, for example, since is incapable to detect and address individual potential client's uncertainties / volatility / stressors;
uncertainty example - visitor is not sure the display rate is the best can get;
volatility example - visitor is in a playfulness mode or is a curious person looking to be impressed before buying or have plenty of time before buying so it's just surfing around for a better deal or already found a good rate for another hotel but continue to look around to compare etc.;
stressor example - visitor has developed a high aversion risk of loosing money with non-refundable obsolate booking because of political, medical, economic or personal events which may unexpectatedly strike meanwhile.
[mandatory losts, not possible gains]
Do not break from tension, or when shocks hit, but do not thrive neither.
E.g. — steel made glass of wine,
fully paid in advance allotment contract,
5 years traveler subscription. Or, the Phoenix bird, which dies and is reborn from its ashes- it is robust. It always returns to the same state when suffering a massive stressor. But the famous Hydra, from Greek mithology, demonstrates Antifragility. When one head is cut off, two or three grow back.
[not mandatory losts, not possible gains]
Things that gain from disorder; thrive and grow when exposed to uncertainty, stressors, shocks, volatility, noise, failures, tension.
E.g. — your muscles in the gym [fibers break under stressors then rebuild back stronger],
or even yourself when you're asked for a special / private rate by your acquaintances [in fact, an informal negotiation based on private data / insights you own access to].
Aphorism: What doesn't kill you, makes you stronger.
[not mandatory losts, possible gains]
* this analyse reveals that: 1) hoteliers are almost never antifragile, not even robust, but only fragile; 2) hoteliers becomed antifragile are a nightmare for big OTAs.
** wikipedia.com: "Antifragility is a property of systems in which they increase in capability to thrive..."
Visitors checking hotel rates but not sure that the displayed rates are the best they can get is an example of traveler's uncertainty.
Bad or good mood, playfulness or curiosity spirit, wise or greedy appetite to gain and so on make traveler's decisions being volatile.
Available time, lack of trust, the risk aversion of loosing money [non-refundable] and so on are all potential stressors for buyer.
Unchanged from the internet birth, it provides the same obsolate buying experience: or buy or fuck off.
Today we have Artificial Intelligence, a chance to know client better then he knows himself.
So, cannot adapt to post-2020 travelers, to gain from their uncertainty, volatility, stressors.