With an intriguing name, the antifragile booking button introduces a new and exclusive booking experience on hotels' and properties' websites,
catering to the increasing number of post-2020 travelers that face uncertainty, volatility, and stressors (70-90%).
It also may be successfully used to pamper existing customers, treating them as acquaintances with tailor-made buying options.
PS: As a collateral effect, it serves as a big OTA Parity Rate killer .
ANTI-BOOK is a button-faced robot that multiplies itself into 10 or 100000 robots. It is on a non-stop mission to decode each client's behavior and to conduct unlimited parallel gamified negotiations that unlock sale options for you and tailor-made buying options for clients.
It learns from setbacks (Who's lost? Why? When? How much?), so it's capable of improving over time. An antifragile robot.
Yet, you'll need only 10 minutes to learn how it works. It's similar to setting up a promotion in a traditional hotel booking engine.
With ANTI-BOOK button on your website, your hotel signals its unwavering dedication to a guest-centric booking experience, prioritizing travelers' needs and preferences above all else.
This innovative approach sets your hotel apart, differentiating it from competitors and online travel agencies in today's ever-evolving travel landscape.
The antifragile booking button, on short ANTI-BOOK, capitalizes on uncertainty,
volatility, and stressors that 70-90% of post-2020 travelers experience.
It decodes potential clients' behaviors in order to conduct pleasant and unlimited parallel negotiations, unlocking sale options for you and offering tailor-made buying options for clients.
Either manually or automatically, or in a mixt mode, you may choose the sale options that better fit your real-time hotel/property needs: higher nightly rates, longer stays, increased upfront payment, greater social media impact, convert low-budgets to low-season and more.
70-90% of your hotel website visitors that check the rates page (signaling that your hotel is a viable option),
simply vanish. But these are sale options that your BOOK button simply cannot unlock to optimize,
resulting in daily revenue loss in favor of your competitors and OTAs.
Even worse, your BOOK button learns nothing from failures (Why? When? Who's lost? How much has been lost?). So, no improvements over time.
A boring and depersonalized buying experience is offered to both new and old clients, and
a dull unengaging selling experience is provided to your hotel sales employees as well. This completes the picture of the BOOK button's anachronism in the post-2020 world.
Incapable of protecting your pricing strategy, your BOOK button
exposes you to the big OTA's Parity Rate and other harmful policies/boosters, as well as to competitors. Loses again. Dare OTA to even spy your rates? Learn yourself here.
Despite the claims of booking engine providers, their traditional BOOK buttons are nothing more than a secretary or a cashier on your hotel website. A blank stare is all they can offer to your clients. They may still work well with 10-30% of clients who have already made up their minds about your hotel, but they lose the increasing number of travelers facing uncertainty in the post-2020 world (70-90%).
Name your goal by creating IF-THEN based rules, and let the ANTI-BOOK robot works for it. Or, work together to:
The ANTI-BOOK button is probably the best thing to happen for hoteliers since the 2020 events.
First of all, negotiation is not equal to bid - which is almost an insult for an hard working hotelier, in our vision.
Secondly, negotiation doesn't mean that you are obligated to sell - you may use it only to scan the demand; or to check how much money pass through in front of your BOOK button eyes, money that is eventually simply lost in favour of others; or to understand trends on your hotel website, or to aquire clients data etc. Let's note that if you're choosing the Antifragile Account [Pricing], you may benefits from all of these features completely free, even if you do not commit to any sale.
Thirdly, negotiation is not a process where your primary action is to lower your rates. For example, you may negotiate:
You'll need only 10 minutes to learn how it works. It's similar to setting up a promotion in a traditional hotel booking engine.
Sure, you can keep your BOOK button or we'll provide one for free for seamless integration.
To sync with any PMS and Channel Manager, check FAQ .
Create an account
Add the button to website
Setup & Start
While the traditional BOOK button ensures a seamless experience for visitors of your website who have already made up their minds (10-30%), ANTI-BOOK caters to the increasing number of post-2020 travelers that face uncertainty, volatility, and stressors (70-90%).
The traditional BOOK button is fragile, doesn't like variability. When visitors of your hotel website face uncertainty, volatility, stressors, and noise, among other factors, the traditional booking button is incapable of capitalizing on them. A dull look is all it can offer them. Moreover, it provides no information about how much, when, or why sales are lost. Being incapable to learn from fails, no improvements to expect over time.
The traditional booking button gains from website visitors who are 100% sure they want to stay at your hotel and are willing to pay any rate for it. It functions well in securing bookings from customers who have already made up their minds.
The antifragile booking button thrives from website visitors who are in a searching mood, facing uncertainty, volatility, stressors, and other factors. It takes advantage of these situations to conduct pleasant and unlimited parallel negotiations, unlocking sale options. And, it learns from fails. Additionally, it caters to old clients and new clients alike, treating them with personalized care as if they were acquaintances.
* Graphics inspired by Tatiana Barletta.