For hotels losing >70% of booking-page visitors.
With an intriguing name, the antifragile booking button introduces a new and exclusive booking experience on hotels' and properties' websites,
catering to the increasing number of post-2020 travelers that face uncertainty, volatility, and stressors (70-90%).
It also may be successfully used to pamper existing customers, treating them as acquaintances with tailor-made buying options.
Learn more
PS: As a collateral effect, it serves as a big OTA Parity Rate killer .
ANTI-BOOK is a button-faced robot that multiplies itself into 10 or 100000 robots. It is on a non-stop mission to decode each client's behavior and to conduct unlimited parallel gamified negotiations that unlock sale options for you and tailor-made buying options for clients.
It learns from setbacks (Who's lost? Why? When? How much?), so it's capable of improving over time. An antifragile robot for the post-2020 fragile world.
Yet, you'll need only 10 minutes to learn how it works. It's similar to setting up a promotion in a traditional hotel booking engine.
Learn more
With ANTI-BOOK button on your website, your hotel signals its unwavering dedication to a guest-centric booking experience, prioritizing travelers' needs and preferences above all else.
This innovative approach sets your hotel apart, differentiating it from competitors and online travel agencies in today's ever-evolving travel landscape.
Learn more
Negotiate to unlock sale options.
Placed on your hotel website / booking engine, in the critical spot where your BOOK button misses out on sale options, ANTI-BOOK capitalizes on uncertainty,
volatility, and stressors that 70-90% of travelers experience in the post-2020 world:
comparison loop • need to feel smart • wise or greedy appetite for more benefits •
playfulness • curiosity • pressure • cognitive biases • noise.
Name your goal by creating IF-THEN based rules, and let the ANTI-BOOK robot works for it. Or, work together to:
The ANTI-BOOK button is probably the best thing to happen for hoteliers since the 2020 events.
First of all, negotiation is not equal to bid - which is almost an insult for an hard working hotelier, in our vision.
Secondly, negotiation doesn't mean that you are obligated to sell - you may use it only to scan the demand; or to check how much money pass through in front of your BOOK button eyes, money that is eventually simply lost in favour of others; or to understand trends on your hotel website, or to aquire clients data etc. Let's note that if you're choosing the Antifragile Account [Pricing], you may benefits from all of these features completely free, even if you do not commit to any sale.
Thirdly, negotiation is not a process where your primary action is to lower your rates. For example, you may negotiate:
Recycle feature.
Travelers' risk aversion to losing money due to unexpected events acts as a brake on your direct hotel sales (e.g. prepayments, early bookings).
However, you can lift this brake by helping your customers to recycle (resell, exchange, donate)
the anti-bookings they no longer need.
In return, you gain a new revenue stream, a wealth of sale options previously untapped, and exciting advantages to stay out of the pack.
Planned for later 2026, subject to pilot learnings.
Starting Small
If a full-scale implementation of a visionary booking system seems daunting, you can begin by allowing your clients or resellers to engage with the recyclable options provided by anti-booking.com. This allows a gradual introduction to our innovative approach.
The Core of Anti-Booking®
Our technology, anti-booking®, is inherently designed for flexibility, offering transactions that are not only negotiable but also recyclable. If you're hesitant about enabling this feature, it may mean that our technology isn't the right fit for you at this moment.
Why Travelers Prefer Anti-Bookings®
Travelers are increasingly drawn to anti-bookings® due to their recyclable nature. This functionality assures them that their funds are secure and won’t go to waste, even if unforeseen circumstances lead to trip cancellations.
Your Decision, Your Future
The choice is yours. Experiment with our Antifragile Account to discover how anti-booking® can benefit your business — at no risk. Alternatively, you may choose to observe for now. Either way, the innovative potential of anti-booking® is ready for you to explore.
You'll need only 10 minutes to learn how it works. It's similar to setting up a promotion in a traditional hotel booking engine.
Sure, you can keep your BOOK button or we'll provide one for free for seamless integration.
To sync with any PMS and Channel Manager, check FAQ .
Create an account
Add the button to website
Setup & Start
While the traditional BOOK button ensures a seamless experience for visitors of your website who have already made up their minds (10-30%), ANTI-BOOK caters to the increasing number of post-2020 travelers that face uncertainty, volatility, and stressors (70-90%).
The traditional BOOK button is fragile, doesn't like variability. When visitors of your hotel website face uncertainty, volatility, stressors, and noise, among other factors, the traditional booking button is incapable of capitalizing on them. A dull look is all it can offer them. Moreover, it provides no information about how much, when, or why sales are lost. Being incapable to learn from fails, no improvements to expect over time.
The traditional booking button gains from website visitors who are 100% sure they want to stay at your hotel and are willing to pay any rate for it. It functions well in securing bookings from customers who have already made up their minds.
The antifragile booking button thrives from website visitors who are in a searching mood, facing uncertainty, volatility, stressors, and other factors. It takes advantage of these situations to conduct pleasant and unlimited parallel negotiations, unlocking sale options. And, it learns from fails. Additionally, it caters to old clients and new clients alike, treating them with personalized care as if they were acquaintances.
* Graphics inspired by Tatiana Barletta.
Rate-checkers from hotel website vanish due to uncertainty, volatility, and stressors. But these are sale options your BOOK button cannot unlock to optimize.
No. of rate-checkers:
No. of direct-sales:
Conversation rate
ANTI-BOOK is probabily the best thing happened to hoteliers after 2020.
